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Fiat Chrysler Automobiles (FCA)

FCA Motor Village Frankfurt

360° Social Media Management

FCA Motor Village Frankfurt: 360° Social Media Management

SNOOK FOR FCA MOTOR VILLAGE

Let’s start with three impressive numbers:

    • We increased our engagement in 4 weeks: x 82!
    • We increased the post interaction in 4 weeks: x 49!
    • The Page Performance Index has reached the best possible value: consistently 100%!

FCA Motor Village Frankfurt: 360° Social Media Management

THE TASK

FCA Motor Village Frankfurt is a branch of the car manufacturer Fiat Chrysler Automobiles (FCA) in Frankfurt and stands for the car brands Abarth, Alfa Romeo, Fiat, Fiat Professional, and Jeep®. We took over social media management for FCA Motor Village Frankfurt with the focus on Facebook and offer 360° support. This includes the implementation of sales campaigns, as well as competent consulting, adapted to the current market situation. We produce a wide range of content on site according to the wishes of our customers. In this way we can inspire Facebook users and ensure the daily growth of our fan community.

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RKG

AUTOHAUS
FACEBOOK

Facebook Automobil Sales Pilot

RKG: Facebook Automobil Sales Pilot

The task

“Leads from Facebook & Instagram aren’t high-quality.”

  1. Why is that?
  2. How can we change that?

In order to get to the bottom of this, worked together as a three-part team to make a joint pilot project out of it: the “Facebook Sales Pilot”. We, SNOOK digital Frankfurt GmbH (advertising agency), the RKG Rheinische Kraftwagengesellschaft mbH & Co. KG (car dealership) and as our third party, none other than Facebook itself.

RKG: Facebook Automobil Sales Pilot

The objective

“How can we change the quality of the leads?”

We responded this question by focusing on specific targeting and a practical approach to all communication measures, with the goal:

  1. Generation of high-quality leads
  2. Sale of selected models

Specifically:

  1. Cost per lead (CPL) under 50€
  2. Conversion rate (CR) over 1%.
  3. Cost per sale (CPS) under 500€
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BILSTEIN Essen Motor Show 2019

The Evolution of Performance.

BILSTEIN Essen Motor Show 2019

Let’s talk about (r)evolution!

The brand essence sums it up: BILSTEIN stands for nothing less than the perfect driving experience for every requirement! Demands on shock absorbers and suspension systems can be very different – especially when it comes to tuning and performance. This is why the development machine at BILSTEIN doesn’t stand still for a minute – whether in actual product development or in marketing and communication.

BILSTEIN Essen Motor Show 2019

Performance at the touch of a button:
Start your Preview Engine!

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FrischeParadies

Our recipe
for the perfect dinner

End customer campaign for the Fürth & Leipzig locations

FrischeParadies: End customer campaign

The task

Development and implementation of a tactical end customer campaign with 2 goals:

  • Quick Wins – for short-term noticeable traffic/turnover
  • Brand Awareness – for brand establishment and to encourage purchasing impulses

Communication goals:

  • Clear positioning of Frische Paradies as THE supplier of high-quality products for the entire product range in the region
  • Clear communication that Frische Paradies is accessible to end customers WITHOUT a trade licence

FrischeParadies: End customer campaign

The implementation

In order to make it immediately clear that at FrischeParadies you can shop as a private customer without a trade licence, we decided on a testimonial approach. Real customers present with their respective favourite products in 4 different key visuals.

Tone: My recipe for a great evening: FrischeParadies!

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Opel

Us for
Opel

Social Media Content Production

Opel: Social Media Content Production

The task.

The Opel markets in Europe used to work mainly with stock, CGI and PR material as well as glossy images from the product catalogues. Not only was this reservoir slowly exhausted, but authentically generated content performs better with the users, which Facebook itself recommends. We were given the task to produce new content for the European markets with our creative content production, while strictly following the algorithms for Facebook and Instagram.

Opel: Social Media Content Production

  • Real-time content production and social media support for the IAA 2018
  • Development of the idea and comprehensive implementation and follow-up of the Opel Social Media Night
  • Social media content production to accompany the TVC production of the new X-Family campaign 2018 with Jürgen Klopp and Bettina Zimmermann
  • Complete content production for the X-Family campaign 2018 with individual models at different locations
  • Further content productions for various Opel models as well as Opel equipment features, accessories and merchandise
  • Development of the Facebook Advent calendar 2018
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SNOOK

Be water, my friend.

Investing ourselves. New.

SNOOK: Inventing ourselves. New.

 

The task

We do this for our customers basically every day. But for ourselves? We’ve set ourselves a task: the development and elaboration of a brand identity, including a visual identity that will support the future orientation of our brand, SNOOK.

The need to define ourselves was clear: 20 permanent employees. Strong personalities. Five dogs. Veteran employees and loyal freelancers. Two companies. Various spheres of activity. Old school. New School. Successful. In each of our many fields. Our minds and attitudes? Many different islands.

Differences? Without end. Opportunities? On a silver platter. Challenges? An incredible number. Friction? You bet.

SNOOK: Inventing ourselves. New.

The objective

  • Strengthen acceptance.
  • Take advantage of our opportunities.
  • Master challenges.
  • Transform friction.
  • Overcome boundaries.
  • In all directions.
  • Together.

And finally: establish our new (umbrella) brand SNOOK as the agency of choice when it comes to automotive or digital marketing.

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Douglas

LIGHTNING
THUNDER

Social Media Event Support

Douglas: Social Media Event Support

The task

In addition to community management, we also travel to national and international events for our client Douglas and support the social media team in the creation of event films and other content (stories, live videos and posts) for the social media channels Instagram, Facebook and YouTube.

We have produced content in Vancouver, Los Angeles, Dubai and Copenhagen and regularly supervise Germany-wide events with video productions. These events include store openings, influencer events, product launches and trade fairs.

Douglas: Social Media Event Support

The objective:

We create content tailored to the specific target group for the social media channels Facebook, Instagram and YouTube. Assets are produced for feed, story and IGTV as well as for YouTube.

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BILSTEIN

Who’s ready for another round?
Who hasn’t tried it yet?

360° 4D co-driver simulator

BILSTEIN: 360° 4D co-driver simulator

The task.

Development of an experience-oriented fair presentation, focusing on “Europe’s leading fair for sport vehicles” as a pilot event: the ESSEN MOTORSHOW 2015.

Objective:

Up until now, BILSTEIN’s trade fair appearances have been professional but haven’t stood out in the crowd. The aim of the new trade fair presence is to reach the target group of car tuners better, more specifically and more sustainably. The new presence will be to the point: more active, more comprehensive product presentation. More focus and space for interaction!

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Volkswagen Automobiles Frankfurt

The young wolves
are loose!

Used car sales concept

Volkswagen Automobile Frankfurt: Young wolves

The task

Development of a used car brand for the different locations of Volkswagen Automobile Frankfurt with the following objectives.

Short to medium term:

  • Increase awareness among our target group for the used car divisions of VW operations
  • Increase in demand for used cars
  • Increase of showroom traffic

Medium to long-term:

  • Stable sales increase
  • Establishment of a process that binds used car customers to our services and thus to our company

Volkswagen Automobile Frankfurt: Young wolves

The implementation

Phase 1: Going viral: “Wolf sighted”

To attract maximum attention, we shot short mobile phone videos with real wolves at night at the VAF site with deliberately poor image quality to emphasize the authenticity. We then shared this video via a straw man on Facebook and the whole thing went viral.

  • Countless comments
  • Viral sharing of the video
  • The local newspaper Frankfurter Neue Presse reported on the video
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BILSTEIN

In the “Green Hell”

Motorsport: Motto development (24h NBR)

BILSTEIN Motorsport: Motto development (24h NBR)

The task

Development of sustainable motto ideas and key visuals for the communicative marketing of the sponsoring commitment to the 24h race at the Nürburgring – one time to the “Green Hell” and back!

BILSTEIN Motorsport: Motto development (24h NBR)

The task

Objective: Motor sports and motor sports successes are just as much a part of the BILSTEIN brand’s DNA as its pioneering spirit in the development of sustainable shock absorbers and suspension systems. On the road with a winning team on a winning vehicle, our task in 2016 was to write history. And because the boundless commitment of all those involved wanted it to happen, it did: BILSTEIN won the 24h Nürburgring race with Black Falcon. Time to talk about motor sports success. Time for a campaign approach to put all BILSTEIN motorsport heroes of the present and future on a unique pedestal – a tribute to the BILSTEIN brand character: BILSTEINERS are likeable, dynamic, self-confident and in this case particularly strong!

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MONTAPLAST

WE SHAPE
THE FUTURE
OF AUTOMOTIVE

Brand Building

MONTAPLAST: Brand Building

The task

Development and elaboration of a comprehensive brand concept as a foundation for a sustainable definition of the MONTAPLAST brand (Corporate Identity) and as a basis for the future visuals of the company (Corporate Design).

MONTAPLAST is an internationally successful company. The future corporate and brand image pursues clear objectives:

  1. Clear positioning of the brand internally and externally
  2. Clear and consistent external presentation of the company
  3. Increase in employee satisfaction and identity
  4. Increased attractiveness as an employer
  5. Last but not least: retention of existing customers and acquisition of new ones!

MONTAPLAST: Brand Building

The implementation

A brand is made by people and since the very beginning, people make MONTAPLAST!

Within the framework of a brand workshop, we analyzed and elaborated on strengths, weaknesses, opportunities and risks across divisions and hierarchies. How does MONTAPLAST see itself and how is MONTAPLAST seen by others? What makes the people who work at and for MONTAPLAST special? What future topics does the company see itself confronted with? And to what extent can MONTAPLAST products offer a solution?

Consistently and step by step we approached the new brand claim with a rational and emotional brand promise, a strong brand character and the resulting brand essence.

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Douglas

SHARING IS
CARING

Social Media Community Management

Douglas: Community Management

The task

Daily support for the social media channels Facebook (approx. 1.4 million fans) and Instagram (approx. 770 thousand fans) of Douglas Cosmetics in close cooperation with the Douglas Customer Support and Social Media Team.

  • Direct and immediate communication with the Facebook and Instagram community: Like, comment, reply, share
  • Reply to all private messages within the shortest possible time
  • Observation of partner activities – and active action by linking and/or sharing
  • Observation of influencer activities – and active action by linking and/or sharing
  • Observation and review of third-party posts where Douglas has been tagged, and appropriate response if necessary
  • Curation of the Performance Marketing Posts
  • Crisis management according to a process defined between SNOOK and Douglas

Douglas: Community Management

  • Proactive moderation on the Facebook and Instagram portals
  • Moderator between Douglas, fans and other brands
  • Active dialogue establishment with (potential) fans
  • Through active communication in the CM, fans are encouraged to give positive feedback/advertise for Douglas
  • Contact person and “problem solver” for all user questions (in close cooperation with the CS)
  • Weekly reporting and analyses
  • Continuous monitoring of competitors and their community management
  • Learnings and continuous improvement → A weekly teleconference with the Douglas team takes place for this purpose.
  • Support in posting feed-posts and stories
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Opel

SUV campaign
2018

Social media content production

Opel: SUV campaign 2018

The task.

One of the highlights of our cooperation with Opel Europe: our Social Media Team was able to accompany the entire production of the 3 new models for the Opel SUV campaign 2018 in Slovenia. With none other than the testimonials Jürgen Klopp and Bettina Zimmermann!

In addition to the extensive image material and animated assets for the SUV campaign, we also created short films with Bettina Zimmermann and a highlight film.

Unsere Highlights:

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RKG

We’re going to get the
next star.
What about you?

Sales campaign for diesel vehicles

RKG: Sales campaign for diesel vehicles

The task

At a time when the diesel scandal was all that anyone could talk about, we were given the task of developing a cross-media campaign for our client RKG Rheinische Kraftwagengesellschaft. The goal: selling at least 30 diesel vehicles (demonstration cars and used cars). Definitely not an easy task at this time! But we wouldn’t be SNOOK if we couldn’t accept this as a challenge and approach it with intelligence, creativity and conviction. And all with a limited campaign period of two weeks.

RKG: Sales campaign for diesel vehicles

The result

The campaign sold a total of 42 diesel vehicles. The original target of 30 vehicles was exceeded by an incredible 40%. And that’s not all: thanks to our targeted social media strategy, we were able to reach over 129,000 people and increase brand awareness for RKG without spending huge sums of money on advertising. This is a result that you can write home about! Now, how did we manage that?

Lead

Over 129.000 people reached

42 sold vehicles

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Volkswagen Automobiles Hamburg

Off to a good start:
Golf on!

Sales campaign for VW Golf models

Volkswagen Automobile Hamburg: VW Golf sales campaign

The task.

Volkswagen Automobile Hamburg started the year with a sales campaign at the beginning of the year and set itself apart from the other companies by focusing only on one model: Golf.

This campaign was aimed at both private and commercial customers and ran until March 31, 2018, using offline and online communication media.

Volkswagen Automobile Hamburg: VW Golf sales campaign

The implementation.

Offline communication:

  • Posters, banners, flyers
  • Radio spot
  • Print advertisements in the Hamburger Abendblatt
  • Street promotion with giveaways
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Opel

IAA 2017
Highlights

Opel Social Night @IAA 2017

Opel: Social Night @IAA 2017

The task

Live reporting for social media directly from the Opel stand at the IAA 2017 in Frankfurt? No problem! We took on this challenge together with the Opel marketing team and were responsible for the complete social media documentation live from the IAA. Speed in production and post-production was crucial. 2 Content Producers continuously produced content at and around the Opel booth – of vehicles, vehicle unveiling, interviews with invited guests and Tina Müller. Another Content Producer immediately edited all materials in close coordination with the Opel marketing team, so that some of the resulting asses were posted on Facebook, Instagram, Instagram Stories, Twitter and co. 15-30 minutes after the actual recording.

In addition, SNOOK had the task of developing an idea including implementation concept for an IAA Social Media highlight.

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MONTAPLAST

Better safe than sorry

Animation film on occupational safety

MONTAPLAST: Animation film on occupational safety

The task

Work safety at MONTAPLAST means working without endangering yourself, others or the environment! The aim of this project is to raise awareness for the importance of safety, to draw attention to the risks and dangers in a manufacturing company and to provide concrete assistance in the event of an emergency. In addition to providing factual information, the final result should also be entertaining – after all, we have to keep the audience’s attention high until the end; anything else would be life-threatening.

MONTAPLAST: Animation film on occupational safety

The implementation

Nobody likes to see their limbs cut off. Certainly not in the real workday and just as little in a serious occupational safety film – except perhaps in this classic.

For this reason, we decided to create an animated version of the MONTAPLAST occupational safety film together with the customer.

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Kia

Check it out!

Seasonal service campaigns

Kia: Seasonal service campaigns

The task

Since 2012, we have developed two or more seasonal after-sales campaigns for Kia Motors Germany each year in spring and autumn/winter. On special occasions, such as major sporting events sponsored by Kia, we also plan a campaign for the summer.

The campaigns each have two target groups:

  • German Kia dealer network
  • Current customers and potential new customers

Kia: Seasonal service campaigns

The objective

  • Higher visit frequency at the dealership
  • More sales and earnings for dealerships
  • More accessory business at the dealerships and thus better sales centrally
serviceberater
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Car dealership Berolina

Just try us.

Social media recruiting campaign

Berolina: Social media recruiting campaign

The task

We developed a comprehensive communication concept for our client Berolina to attract urgently needed new employees. The aim: to increase the number of new applications and to make Berolina the talk of the town as a great employer.

Above all, we wanted to position Berolina as an attractive, modern employer that offers its employees a wide range of benefits. Additionally, we wanted the campaign to strengthen brand awareness for Berolina.

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BILSTEIN

Drive the
Legend.

Brand concept

BILSTEIN: Brand concept

The task.

Development and elaboration of a comprehensive brand concept, corporate identity and corporate design, including a brand statement as the foundation for a clear positioning and perception of the BILSTEIN brand in all relevant market segments:

  • Equipment setup for beginners
  • Part replacement
  • Improved parts
  • Performance
  • Motorsports

BILSTEIN: Brand concept

The objective.

To emotionalize the BILSTEIN brand and build an authentic, experience and results oriented premium world for the brand – not only in motor sports, but across all market segments.

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MONTAPLAST

PRETTY, PRETTY
PEGGY SUE

Motorsport Design

MONTAPLAST: Motorsport Design

The task.

Transfer the new corporate design to the company’s motorsport engagement.

MONTAPLAST: Brand Building

The implementation.

Is a race car male or female? Definitely female. In our case, the AUDI R8 LMS owes its – pardon me, hername Peggy Sue to the rock ‘n’ roll classic from Buddy Holly. Buddy Holly describes Peggy Sue as an absolutely desirable woman – rare, true and beautiful. Transferred to a racing car, there is actually only one characteristic missing that makes Peggy Sue perfect: speed. And it is firmly anchored in the DNA of the AUDI R8 LMS from MONTAPLAST.

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Audi Center Frankfurt

#audi
socialmedia
day

Social Media Content Production

Audi Center Frankfurt: Social Media Content Production

The task.

For a successful Facebook channel, one thing is important above all: content. As much as possible, and as varied and as creative as possible. Producing content for a great channel is time and cost intensive. Our task was to reduce both factors to a minimum.

Audi Center Frankfurt: Social Media Content Production

The result.

The goal was to position the Audi Center Frankfurt as an approachable, relatable car dealership that could be approached by young, Audi-savvy fans, thus increasing the follower numbers. We received extremely high response to the campaign in the form of reactions, PMs and DMs on the day of the event itself and even months later. The established hashtag #audisocialmediaday was used on all of the Audi Zentrum Frankfurt social media channels, and especially on Instagram by many fans and followers, some of them from all over Europe. In addition, the campaign was well received by the fans and another Social Media Day was requested. In just one day we were able to reach the planned target group with effectively produced content at minimal cost, to increase our number of followers and additionally, to create a stir in the city and on social media.

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Audi Zentrum Frankfurt

The
Service Consultant
Promise

Customer loyalty campaign

Audi Zentrum Frankfurt: The service consultant promise

The task.

As part of our holistic marketing support for the Audi Zentrum Frankfurt across all deparments and communication channels, we and our contacts in service/after-sales were able to identify a number of topics that needed to be worked on conceptually and brought to life:

  • EA 189 customers who have to go to the workshop
  • Service customers who have not used the service workshop for more than 12 months
  • Used car buyers (private and commercial) from the last 12 months

Audi Zentrum Frankfurt: The service consultant promise

The implementation.

All three target groups are essential for the service division and demonstrate one simple goal: to help customers become more familiar with the services of the Audi Zentrum Frankfurt and to convince them of their value with great service.

Our idea: the service consultant is the key figure in this scenario. His or her nature, competence, charisma and commitment are essential in determining whether a customer will come back or not. So let’s give the service consultant a marketing instrument with which he can advertise to his customers personally, self-confidently and in an eye-catching way:

The Service Consultant Promise.

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Kia

Service
Heroes

Service Consultant Program

Kia Service Heroes

The task

Optimization of service quality. Increase of trustworthiness. Improvement of the customer relationship. The demands are high – especially when it comes to customer enthusiasm. Together with Kia Motors Germany, we have developed a program that focuses on the very people who have a decisive influence on customer satisfaction in the dealership: the Kia service consultants – the Kia service heroes!

Der Trailer zum Kia Service Helden Programm:

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Schaeffler Automotive Aftermarket

Showdown in the
Aftermarket.

Product launch LuK RepSet 2CT®

SAAM: Introduction LuK RepSet 2CT®

The task

The LuK RepSet 2CT® is new and innovative in the IAM – a repair solution for dry dual clutch transmissions. Changing such a clutch is not (yet) part of the day-to-day business of an independent workshop and requires a lot of explanation – especially in terms of diagnosis and repair.

The product has a gigantic potential for independent workshops, because the use of dry dual clutches is growing explosively in medium engine sizes up to 250Nm torque:
15 million vehicles within three years – worldwide.

SAAM: Introduction LuK RepSet 2CT®

Communication platform

Our motto: the above-average growth in the OE sector has to be ensured for the IAM!

The independent workshops have to deal with the repair. This results in increased demand – a situation that we can meet with a unique product. And finally it comes to: the showdown in the aftermarket!

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Schaeffler Automotive Aftermarket

The new taste
of success

Product launch of the INA GearBOX

SAAM: Introduction INA GearBOX

The task

Development of an international launch campaign for INA GearBOX – the unique repair solution for car transmissions.

Complete change of strategy: In the past, a partial product range was offered in the transmission sector that consisted exclusively of Schaeffler components. This sub-range only covered a fraction of the necessary components. With INA GearBOX for passenger car transmissions, the aim is now to offer solutions that enable every workshop to repair all transmissions and have the necessary components for even the most difficult repairs in the BOX.

SAAM: Introduction INA GearBOX

The objective

With the INA GearBOX, Schaeffler Automotive Aftermarket (SAAM) anchors itself in the mindset of workshops as THE supplier of repair solutions for transmissions.

Key statements: The INA GearBOX contains all the necessary components for professional repair of the most common transmission faults. SAAM reveals the secrets of transmissions and offers a complete solution with INA GearBOX. We transfer our development know-how from series production to every INA GearBOX for market-driven solutions in OE quality.

Conclusion: With INA GearBOX, we enable workshops to repair a complex product professionally, ensuring that the workshop gets the profit, instead of third parties, such as exchange transmission suppliers – OES + IAM.

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Schaeffler Automotive Aftermarket

My job.
My decision.

Product launch of the LuK HD 30 Plus clutch facing

SAAM: Introduction LuK HD 30 Plus

The task

SAAM has developed a clutch friction lining for HCV that lasts 30% longer than any other friction lining available on the market – good, if not absolutely great news for every fleet manager!

Now this creation needed a name and a communicative direction – especially since the new friction lining is also used in a new, innovative high-end product: the LUK TAC (Travel Adjusted Clutch).

SAAM: Introduction LuK HD 30 Plus

Step 1: Finding the name

A high-tech product for a particularly technically skilled target group. The name has to reflect this and clearly, simply emphasize the product’s advantages:

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Schaeffler Automotive Aftermarket

Double the fun.

Product Launch FAG Wheel Pro

SAAM: Introduction of FAG Wheel Pro

The task

FAG Wheel Pro is a repair solution for axle-wise wheel bearing replacement. It appeals to a focus on safety, provides the opportunity for more business by offering the right advice, saves time due to axle-wise replacement and increases customer satisfaction. USP: FAG Wheel Pro is the only axle-wise repair solution on the market – and the double pack (2 x FAG WheelSet) ensures an indirect purchasing advantage – even if only one wheel bearing is (has to be) replaced at a time.

Communication platform.
The focus is once again on the decision-maker – the gatekeeper in the independent workshop! And the message is simple, clear and likeable in its implementation: double the fun.

SAAM: Introduction of FAG Wheel Pro

Communications mix

Consideration: We need a pull effect from the workshop towards the trade and communication modules, focusing on the fact that the price advantage for the workshop is only available in a double pack:

  • Specialist trade advertisement
  • Salesfolder (Target group: retail market)

Workshop target group (Distribution via retail market):

  • Argumentation flyer
  • Lenticular card (Moving picture: pocket diary)
  • Counter displays
  • Offer poster
  • E-mailing
  • Web banner
  • Fence banners
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