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FCA Motor Village Frankfurt: 360° Social Media Management
Let’s start with three impressive numbers:
FCA Motor Village Frankfurt: 360° Social Media Management
FCA Motor Village Frankfurt is a branch of the car manufacturer Fiat Chrysler Automobiles (FCA) in Frankfurt and stands for the car brands Abarth, Alfa Romeo, Fiat, Fiat Professional, and Jeep®. We took over social media management for FCA Motor Village Frankfurt with the focus on Facebook and offer 360° support. This includes the implementation of sales campaigns, as well as competent consulting, adapted to the current market situation. We produce a wide range of content on site according to the wishes of our customers. In this way we can inspire Facebook users and ensure the daily growth of our fan community.
RKG: Facebook Automobil Sales Pilot
“Leads from Facebook & Instagram aren’t high-quality.”
In order to get to the bottom of this, worked together as a three-part team to make a joint pilot project out of it: the “Facebook Sales Pilot”. We, SNOOK digital Frankfurt GmbH (advertising agency), the RKG Rheinische Kraftwagengesellschaft mbH & Co. KG (car dealership) and as our third party, none other than Facebook itself.
RKG: Facebook Automobil Sales Pilot
“How can we change the quality of the leads?”
We responded this question by focusing on specific targeting and a practical approach to all communication measures, with the goal:
Specifically:
BILSTEIN Essen Motor Show 2019
BILSTEIN Essen Motor Show 2019
The brand essence sums it up: BILSTEIN stands for nothing less than the perfect driving experience for every requirement! Demands on shock absorbers and suspension systems can be very different – especially when it comes to tuning and performance. This is why the development machine at BILSTEIN doesn’t stand still for a minute – whether in actual product development or in marketing and communication.
BILSTEIN Essen Motor Show 2019
FrischeParadies: End customer campaign
Development and implementation of a tactical end customer campaign with 2 goals:
Communication goals:
FrischeParadies: End customer campaign
In order to make it immediately clear that at FrischeParadies you can shop as a private customer without a trade licence, we decided on a testimonial approach. Real customers present with their respective favourite products in 4 different key visuals.
Tone: My recipe for a great evening: FrischeParadies!
Opel: Social Media Content Production
The Opel markets in Europe used to work mainly with stock, CGI and PR material as well as glossy images from the product catalogues. Not only was this reservoir slowly exhausted, but authentically generated content performs better with the users, which Facebook itself recommends. We were given the task to produce new content for the European markets with our creative content production, while strictly following the algorithms for Facebook and Instagram.
Opel: Social Media Content Production
SNOOK: Inventing ourselves. New.
We do this for our customers basically every day. But for ourselves? We’ve set ourselves a task: the development and elaboration of a brand identity, including a visual identity that will support the future orientation of our brand, SNOOK.
The need to define ourselves was clear: 20 permanent employees. Strong personalities. Five dogs. Veteran employees and loyal freelancers. Two companies. Various spheres of activity. Old school. New School. Successful. In each of our many fields. Our minds and attitudes? Many different islands.
Differences? Without end. Opportunities? On a silver platter. Challenges? An incredible number. Friction? You bet.
SNOOK: Inventing ourselves. New.
And finally: establish our new (umbrella) brand SNOOK as the agency of choice when it comes to automotive or digital marketing.
Douglas: Social Media Event Support
In addition to community management, we also travel to national and international events for our client Douglas and support the social media team in the creation of event films and other content (stories, live videos and posts) for the social media channels Instagram, Facebook and YouTube.
We have produced content in Vancouver, Los Angeles, Dubai and Copenhagen and regularly supervise Germany-wide events with video productions. These events include store openings, influencer events, product launches and trade fairs.
Douglas: Social Media Event Support
The objective:
We create content tailored to the specific target group for the social media channels Facebook, Instagram and YouTube. Assets are produced for feed, story and IGTV as well as for YouTube.
BILSTEIN: 360° 4D co-driver simulator
Development of an experience-oriented fair presentation, focusing on “Europe’s leading fair for sport vehicles” as a pilot event: the ESSEN MOTORSHOW 2015.
Objective:
Up until now, BILSTEIN’s trade fair appearances have been professional but haven’t stood out in the crowd. The aim of the new trade fair presence is to reach the target group of car tuners better, more specifically and more sustainably. The new presence will be to the point: more active, more comprehensive product presentation. More focus and space for interaction!
Volkswagen Automobiles Frankfurt
Used car sales concept
Volkswagen Automobile Frankfurt: Young wolves
Development of a used car brand for the different locations of Volkswagen Automobile Frankfurt with the following objectives.
Short to medium term:
Medium to long-term:
Volkswagen Automobile Frankfurt: Young wolves
Phase 1: Going viral: “Wolf sighted”
To attract maximum attention, we shot short mobile phone videos with real wolves at night at the VAF site with deliberately poor image quality to emphasize the authenticity. We then shared this video via a straw man on Facebook and the whole thing went viral.
BILSTEIN Motorsport: Motto development (24h NBR)
Development of sustainable motto ideas and key visuals for the communicative marketing of the sponsoring commitment to the 24h race at the Nürburgring – one time to the “Green Hell” and back!
BILSTEIN Motorsport: Motto development (24h NBR)
Objective: Motor sports and motor sports successes are just as much a part of the BILSTEIN brand’s DNA as its pioneering spirit in the development of sustainable shock absorbers and suspension systems. On the road with a winning team on a winning vehicle, our task in 2016 was to write history. And because the boundless commitment of all those involved wanted it to happen, it did: BILSTEIN won the 24h Nürburgring race with Black Falcon. Time to talk about motor sports success. Time for a campaign approach to put all BILSTEIN motorsport heroes of the present and future on a unique pedestal – a tribute to the BILSTEIN brand character: BILSTEINERS are likeable, dynamic, self-confident and in this case particularly strong!
MONTAPLAST: Brand Building
Development and elaboration of a comprehensive brand concept as a foundation for a sustainable definition of the MONTAPLAST brand (Corporate Identity) and as a basis for the future visuals of the company (Corporate Design).
MONTAPLAST is an internationally successful company. The future corporate and brand image pursues clear objectives:
MONTAPLAST: Brand Building
A brand is made by people and since the very beginning, people make MONTAPLAST!
Within the framework of a brand workshop, we analyzed and elaborated on strengths, weaknesses, opportunities and risks across divisions and hierarchies. How does MONTAPLAST see itself and how is MONTAPLAST seen by others? What makes the people who work at and for MONTAPLAST special? What future topics does the company see itself confronted with? And to what extent can MONTAPLAST products offer a solution?
Consistently and step by step we approached the new brand claim with a rational and emotional brand promise, a strong brand character and the resulting brand essence.
Douglas: Community Management
Daily support for the social media channels Facebook (approx. 1.4 million fans) and Instagram (approx. 770 thousand fans) of Douglas Cosmetics in close cooperation with the Douglas Customer Support and Social Media Team.
Douglas: Community Management
Opel: SUV campaign 2018
One of the highlights of our cooperation with Opel Europe: our Social Media Team was able to accompany the entire production of the 3 new models for the Opel SUV campaign 2018 in Slovenia. With none other than the testimonials Jürgen Klopp and Bettina Zimmermann!
In addition to the extensive image material and animated assets for the SUV campaign, we also created short films with Bettina Zimmermann and a highlight film.
Unsere Highlights:
RKG: Sales campaign for diesel vehicles
At a time when the diesel scandal was all that anyone could talk about, we were given the task of developing a cross-media campaign for our client RKG Rheinische Kraftwagengesellschaft. The goal: selling at least 30 diesel vehicles (demonstration cars and used cars). Definitely not an easy task at this time! But we wouldn’t be SNOOK if we couldn’t accept this as a challenge and approach it with intelligence, creativity and conviction. And all with a limited campaign period of two weeks.
RKG: Sales campaign for diesel vehicles
The campaign sold a total of 42 diesel vehicles. The original target of 30 vehicles was exceeded by an incredible 40%. And that’s not all: thanks to our targeted social media strategy, we were able to reach over 129,000 people and increase brand awareness for RKG without spending huge sums of money on advertising. This is a result that you can write home about! Now, how did we manage that?
Over 129.000 people reached
42 sold vehicles
Volkswagen Automobile Hamburg: VW Golf sales campaign
Volkswagen Automobile Hamburg started the year with a sales campaign at the beginning of the year and set itself apart from the other companies by focusing only on one model: Golf.
This campaign was aimed at both private and commercial customers and ran until March 31, 2018, using offline and online communication media.
Opel: Social Night @IAA 2017
Live reporting for social media directly from the Opel stand at the IAA 2017 in Frankfurt? No problem! We took on this challenge together with the Opel marketing team and were responsible for the complete social media documentation live from the IAA. Speed in production and post-production was crucial. 2 Content Producers continuously produced content at and around the Opel booth – of vehicles, vehicle unveiling, interviews with invited guests and Tina Müller. Another Content Producer immediately edited all materials in close coordination with the Opel marketing team, so that some of the resulting asses were posted on Facebook, Instagram, Instagram Stories, Twitter and co. 15-30 minutes after the actual recording.
In addition, SNOOK had the task of developing an idea including implementation concept for an IAA Social Media highlight.
MONTAPLAST
Animation film on occupational safety
MONTAPLAST: Animation film on occupational safety
Work safety at MONTAPLAST means working without endangering yourself, others or the environment! The aim of this project is to raise awareness for the importance of safety, to draw attention to the risks and dangers in a manufacturing company and to provide concrete assistance in the event of an emergency. In addition to providing factual information, the final result should also be entertaining – after all, we have to keep the audience’s attention high until the end; anything else would be life-threatening.
MONTAPLAST: Animation film on occupational safety
Nobody likes to see their limbs cut off. Certainly not in the real workday and just as little in a serious occupational safety film – except perhaps in this classic.
For this reason, we decided to create an animated version of the MONTAPLAST occupational safety film together with the customer.
Kia: Seasonal service campaigns
Since 2012, we have developed two or more seasonal after-sales campaigns for Kia Motors Germany each year in spring and autumn/winter. On special occasions, such as major sporting events sponsored by Kia, we also plan a campaign for the summer.
The campaigns each have two target groups:
Kia: Seasonal service campaigns
Berolina: Social media recruiting campaign
We developed a comprehensive communication concept for our client Berolina to attract urgently needed new employees. The aim: to increase the number of new applications and to make Berolina the talk of the town as a great employer.
Above all, we wanted to position Berolina as an attractive, modern employer that offers its employees a wide range of benefits. Additionally, we wanted the campaign to strengthen brand awareness for Berolina.
BILSTEIN: Brand concept
Development and elaboration of a comprehensive brand concept, corporate identity and corporate design, including a brand statement as the foundation for a clear positioning and perception of the BILSTEIN brand in all relevant market segments:
BILSTEIN: Brand concept
To emotionalize the BILSTEIN brand and build an authentic, experience and results oriented premium world for the brand – not only in motor sports, but across all market segments.
MONTAPLAST
Motorsport Design
MONTAPLAST: Motorsport Design
Transfer the new corporate design to the company’s motorsport engagement.
MONTAPLAST: Brand Building
Is a race car male or female? Definitely female. In our case, the AUDI R8 LMS owes its – pardon me, hername Peggy Sue to the rock ‘n’ roll classic from Buddy Holly. Buddy Holly describes Peggy Sue as an absolutely desirable woman – rare, true and beautiful. Transferred to a racing car, there is actually only one characteristic missing that makes Peggy Sue perfect: speed. And it is firmly anchored in the DNA of the AUDI R8 LMS from MONTAPLAST.
Audi Center Frankfurt: Social Media Content Production
For a successful Facebook channel, one thing is important above all: content. As much as possible, and as varied and as creative as possible. Producing content for a great channel is time and cost intensive. Our task was to reduce both factors to a minimum.
Audi Center Frankfurt: Social Media Content Production
The goal was to position the Audi Center Frankfurt as an approachable, relatable car dealership that could be approached by young, Audi-savvy fans, thus increasing the follower numbers. We received extremely high response to the campaign in the form of reactions, PMs and DMs on the day of the event itself and even months later. The established hashtag #audisocialmediaday was used on all of the Audi Zentrum Frankfurt social media channels, and especially on Instagram by many fans and followers, some of them from all over Europe. In addition, the campaign was well received by the fans and another Social Media Day was requested. In just one day we were able to reach the planned target group with effectively produced content at minimal cost, to increase our number of followers and additionally, to create a stir in the city and on social media.
Audi Zentrum Frankfurt: The service consultant promise
As part of our holistic marketing support for the Audi Zentrum Frankfurt across all deparments and communication channels, we and our contacts in service/after-sales were able to identify a number of topics that needed to be worked on conceptually and brought to life:
Audi Zentrum Frankfurt: The service consultant promise
All three target groups are essential for the service division and demonstrate one simple goal: to help customers become more familiar with the services of the Audi Zentrum Frankfurt and to convince them of their value with great service.
Our idea: the service consultant is the key figure in this scenario. His or her nature, competence, charisma and commitment are essential in determining whether a customer will come back or not. So let’s give the service consultant a marketing instrument with which he can advertise to his customers personally, self-confidently and in an eye-catching way:
The Service Consultant Promise.
Kia Service Heroes
Optimization of service quality. Increase of trustworthiness. Improvement of the customer relationship. The demands are high – especially when it comes to customer enthusiasm. Together with Kia Motors Germany, we have developed a program that focuses on the very people who have a decisive influence on customer satisfaction in the dealership: the Kia service consultants – the Kia service heroes!
Der Trailer zum Kia Service Helden Programm:
SAAM: Introduction LuK RepSet 2CT®
The LuK RepSet 2CT® is new and innovative in the IAM – a repair solution for dry dual clutch transmissions. Changing such a clutch is not (yet) part of the day-to-day business of an independent workshop and requires a lot of explanation – especially in terms of diagnosis and repair.
The product has a gigantic potential for independent workshops, because the use of dry dual clutches is growing explosively in medium engine sizes up to 250Nm torque:
15 million vehicles within three years – worldwide.
SAAM: Introduction LuK RepSet 2CT®
Our motto: the above-average growth in the OE sector has to be ensured for the IAM!
The independent workshops have to deal with the repair. This results in increased demand – a situation that we can meet with a unique product. And finally it comes to: the showdown in the aftermarket!
SAAM: Introduction INA GearBOX
Development of an international launch campaign for INA GearBOX – the unique repair solution for car transmissions.
Complete change of strategy: In the past, a partial product range was offered in the transmission sector that consisted exclusively of Schaeffler components. This sub-range only covered a fraction of the necessary components. With INA GearBOX for passenger car transmissions, the aim is now to offer solutions that enable every workshop to repair all transmissions and have the necessary components for even the most difficult repairs in the BOX.
SAAM: Introduction INA GearBOX
With the INA GearBOX, Schaeffler Automotive Aftermarket (SAAM) anchors itself in the mindset of workshops as THE supplier of repair solutions for transmissions.
Key statements: The INA GearBOX contains all the necessary components for professional repair of the most common transmission faults. SAAM reveals the secrets of transmissions and offers a complete solution with INA GearBOX. We transfer our development know-how from series production to every INA GearBOX for market-driven solutions in OE quality.
Conclusion: With INA GearBOX, we enable workshops to repair a complex product professionally, ensuring that the workshop gets the profit, instead of third parties, such as exchange transmission suppliers – OES + IAM.
SAAM: Introduction LuK HD 30 Plus
SAAM has developed a clutch friction lining for HCV that lasts 30% longer than any other friction lining available on the market – good, if not absolutely great news for every fleet manager!
Now this creation needed a name and a communicative direction – especially since the new friction lining is also used in a new, innovative high-end product: the LUK TAC (Travel Adjusted Clutch).
SAAM: Introduction LuK HD 30 Plus
A high-tech product for a particularly technically skilled target group. The name has to reflect this and clearly, simply emphasize the product’s advantages:
SAAM: Introduction of FAG Wheel Pro
FAG Wheel Pro is a repair solution for axle-wise wheel bearing replacement. It appeals to a focus on safety, provides the opportunity for more business by offering the right advice, saves time due to axle-wise replacement and increases customer satisfaction. USP: FAG Wheel Pro is the only axle-wise repair solution on the market – and the double pack (2 x FAG WheelSet) ensures an indirect purchasing advantage – even if only one wheel bearing is (has to be) replaced at a time.
Communication platform.
The focus is once again on the decision-maker – the gatekeeper in the independent workshop! And the message is simple, clear and likeable in its implementation: double the fun.
SAAM: Introduction of FAG Wheel Pro
Consideration: We need a pull effect from the workshop towards the trade and communication modules, focusing on the fact that the price advantage for the workshop is only available in a double pack:
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