FCA Motor Village Frankfurt: 360° Social Media Management

THE TASK

FCA Motor Village Frankfurt is a branch of the car manufacturer Fiat Chrysler Automobiles (FCA) in Frankfurt and stands for the car brands Abarth, Alfa Romeo, Fiat, Fiat Professional, and Jeep®. We took over social media management for FCA Motor Village Frankfurt with the focus on Facebook and offer 360° support. This includes the implementation of sales campaigns, as well as competent consulting, adapted to the current market situation. We produce a wide range of content on site according to the wishes of our customers. In this way we can inspire Facebook users and ensure the daily growth of our fan community.

RKG: Facebook Automobil Sales Pilot

The task

“Leads from Facebook & Instagram aren’t high-quality.”

1. Why is that?
2. How can we change that?

In order to get to the bottom of this, worked together as a three-part team to make a joint pilot project out of it: the “Facebook Sales Pilot”. We, SNOOK digital Frankfurt GmbH (advertising agency), the RKG Rheinische Kraftwagengesellschaft mbH & Co. KG (car dealership) and as our third party, none other than Facebook itself.

FrischeParadies: End customer campaign

The task

Development and implementation of a tactical end customer campaign with 2 goals:

• Quick Wins – for short-term noticeable traffic/turnover
• Brand Awareness – for brand establishment and to encourage purchasing impulses

Communication goals:

• Clear positioning of Frische Paradies as THE supplier of high-quality products for the entire product range in the region
• Clear communication that Frische Paradies is accessible to end customers WITHOUT a trade licence

Opel: Social Media Content Production

The task.

The Opel markets in Europe used to work mainly with stock, CGI and PR material as well as glossy images from the product catalogues. Not only was this reservoir slowly exhausted, but authentically generated content performs better with the users, which Facebook itself recommends. We were given the task to produce new content for the European markets with our creative content production, while strictly following the algorithms for Facebook and Instagram.

Opel: Social Media Content Production

• Real-time content production and social media support for the IAA 2018
• Development of the idea and comprehensive implementation and follow-up of the Opel Social Media Night
• Social media content production to accompany the TVC production of the new X-Family campaign 2018 with Jürgen Klopp and Bettina Zimmermann
• Complete content production for the X-Family campaign 2018 with individual models at different locations
• Further content productions for various Opel models as well as Opel equipment features, accessories and merchandise
• Development of the Facebook Advent calendar 2018

SNOOK: Inventing ourselves. New.

The task

We do this for our customers basically every day. But for ourselves? We’ve set ourselves a task: the development and elaboration of a brand identity, including a visual identity that will support the future orientation of our brand, SNOOK.

The need to define ourselves was clear: 20 permanent employees. Strong personalities. Five dogs. Veteran employees and loyal freelancers. Two companies. Various spheres of activity. Old school. New School. Successful. In each of our many fields. Our minds and attitudes? Many different islands.

Differences? Without end. Opportunities? On a silver platter. Challenges? An incredible number. Friction? You bet.

Douglas: Social Media Event Support

The task

In addition to community management, we also travel to national and international events for our client Douglas and support the social media team in the creation of event films and other content (stories, live videos and posts) for the social media channels Instagram, Facebook and YouTube.

We have produced content in Vancouver, Los Angeles, Dubai and Copenhagen and regularly supervise Germany-wide events with video productions. These events include store openings, influencer events, product launches and trade fairs.

Douglas: Social Media Event Support

The objective:

We create content tailored to the specific target group for the social media channels Facebook, Instagram and YouTube. Assets are produced for feed, story and IGTV as well as for YouTube.

BILSTEIN: 360° 4D co-driver simulator

The task.

Development of an experience-oriented fair presentation, focusing on “Europe’s leading fair for sport vehicles” as a pilot event: the ESSEN MOTORSHOW 2015.

Objective:

Up until now, BILSTEIN’s trade fair appearances have been professional but haven’t stood out in the crowd. The aim of the new trade fair presence is to reach the target group of car tuners better, more specifically and more sustainably. The new presence will be to the point: more active, more comprehensive product presentation. More focus and space for interaction!

Volkswagen Automobile Frankfurt: Young wolves

The task

Development of a used car brand for the different locations of Volkswagen Automobile Frankfurt with the following objectives.

Short to medium term:

• Increase awareness among our target group for the used car divisions of VW operations
• Increase in demand for used cars
• Increase of showroom traffic

Medium to long-term:

• Stable sales increase
• Establishment of a process that binds used car customers to our services and thus to our company

BILSTEIN Motorsport: Motto development (24h NBR)

The task

Objective: Motor sports and motor sports successes are just as much a part of the BILSTEIN brand’s DNA as its pioneering spirit in the development of sustainable shock absorbers and suspension systems. On the road with a winning team on a winning vehicle, our task in 2016 was to write history. And because the boundless commitment of all those involved wanted it to happen, it did: BILSTEIN won the 24h Nürburgring race with Black Falcon. Time to talk about motor sports success. Time for a campaign approach to put all BILSTEIN motorsport heroes of the present and future on a unique pedestal – a tribute to the BILSTEIN brand character: BILSTEINERS are likeable, dynamic, self-confident and in this case particularly strong!

MONTAPLAST: Brand Building

The task

Development and elaboration of a comprehensive brand concept as a foundation for a sustainable definition of the MONTAPLAST brand (Corporate Identity) and as a basis for the future visuals of the company (Corporate Design).

MONTAPLAST is an internationally successful company. The future corporate and brand image pursues clear objectives:

1. Clear positioning of the brand internally and externally
2. Clear and consistent external presentation of the company
3. Increase in employee satisfaction and identity
4. Increased attractiveness as an employer
5. Last but not least: retention of existing customers and acquisition of new ones!

Douglas: Community Management

The task

Daily support for the social media channels Facebook (approx. 1.4 million fans) and Instagram (approx. 770 thousand fans) of Douglas Cosmetics in close cooperation with the Douglas Customer Support and Social Media Team.

Douglas: Community Management

Opel: SUV campaign 2018

The task.

One of the highlights of our cooperation with Opel Europe: our Social Media Team was able to accompany the entire production of the 3 new models for the Opel SUV campaign 2018 in Slovenia. With none other than the testimonials Jürgen Klopp and Bettina Zimmermann!

In addition to the extensive image material and animated assets for the SUV campaign, we also created short films with Bettina Zimmermann and a highlight film.

RKG: Sales campaign for diesel vehicles

The task

At a time when the diesel scandal was all that anyone could talk about, we were given the task of developing a cross-media campaign for our client RKG Rheinische Kraftwagengesellschaft. The goal: selling at least 30 diesel vehicles (demonstration cars and used cars). Definitely not an easy task at this time! But we wouldn’t be SNOOK if we couldn’t accept this as a challenge and approach it with intelligence, creativity and conviction. And all with a limited campaign period of two weeks.

Volkswagen Automobile Hamburg: VW Golf sales campaign

The task.

Volkswagen Automobile Hamburg started the year with a sales campaign at the beginning of the year and set itself apart from the other companies by focusing only on one model: Golf.

This campaign was aimed at both private and commercial customers and ran until March 31, 2018, using offline and online communication media.

Opel: Social Night @IAA 2017

The task

Live reporting for social media directly from the Opel stand at the IAA 2017 in Frankfurt? No problem! We took on this challenge together with the Opel marketing team and were responsible for the complete social media documentation live from the IAA. Speed in production and post-production was crucial. 2 Content Producers continuously produced content at and around the Opel booth – of vehicles, vehicle unveiling, interviews with invited guests and Tina Müller. Another Content Producer immediately edited all materials in close coordination with the Opel marketing team, so that some of the resulting asses were posted on Facebook, Instagram, Instagram Stories, Twitter and co. 15-30 minutes after the actual recording.

In addition, SNOOK had the task of developing an idea including implementation concept for an IAA Social Media highlight.

MONTAPLAST: Animation film on occupational safety

The task

Work safety at MONTAPLAST means working without endangering yourself, others or the environment! The aim of this project is to raise awareness for the importance of safety, to draw attention to the risks and dangers in a manufacturing company and to provide concrete assistance in the event of an emergency. In addition to providing factual information, the final result should also be entertaining – after all, we have to keep the audience’s attention high until the end; anything else would be life-threatening.

Kia: Seasonal service campaigns

The task

Since 2012, we have developed two or more seasonal after-sales campaigns for Kia Motors Germany each year in spring and autumn/winter. On special occasions, such as major sporting events sponsored by Kia, we also plan a campaign for the summer.

The campaigns each have two target groups:

• German Kia dealer network
• Current customers and potential new customers

Kia: Seasonal service campaigns

The objective

• Higher visit frequency at the dealership
• More sales and earnings for dealerships
• More accessory business at the dealerships and thus better sales centrally

Berolina: Social media recruiting campaign

The task

We developed a comprehensive communication concept for our client Berolina to attract urgently needed new employees. The aim: to increase the number of new applications and to make Berolina the talk of the town as a great employer.

Above all, we wanted to position Berolina as an attractive, modern employer that offers its employees a wide range of benefits. Additionally, we wanted the campaign to strengthen brand awareness for Berolina.

BILSTEIN: Brand concept

The task.

Development and elaboration of a comprehensive brand concept, corporate identity and corporate design, including a brand statement as the foundation for a clear positioning and perception of the BILSTEIN brand in all relevant market segments:

• Equipment setup for beginners
• Part replacement
• Improved parts
• Performance
• Motorsports

MONTAPLAST: Motorsport Design

The task.

Transfer the new corporate design to the company’s motorsport engagement.

Audi Center Frankfurt: Social Media Content Production

The task.

For a successful Facebook channel, one thing is important above all: content. As much as possible, and as varied and as creative as possible. Producing content for a great channel is time and cost intensive. Our task was to reduce both factors to a minimum.

Audi Zentrum Frankfurt: The service consultant promise

The task.

As part of our holistic marketing support for the Audi Zentrum Frankfurt across all deparments and communication channels, we and our contacts in service/after-sales were able to identify a number of topics that needed to be worked on conceptually and brought to life:

• EA 189 customers who have to go to the workshop
• Service customers who have not used the service workshop for more than 12 months
• Used car buyers (private and commercial) from the last 12 months

Kia Service Heroes

The task

Optimization of service quality. Increase of trustworthiness. Improvement of the customer relationship. The demands are high – especially when it comes to customer enthusiasm. Together with Kia Motors Germany, we have developed a program that focuses on the very people who have a decisive influence on customer satisfaction in the dealership: the Kia service consultants – the Kia service heroes!

SAAM: Introduction LuK RepSet 2CT®

The task

The LuK RepSet 2CT® is new and innovative in the IAM – a repair solution for dry dual clutch transmissions. Changing such a clutch is not (yet) part of the day-to-day business of an independent workshop and requires a lot of explanation – especially in terms of diagnosis and repair.

The product has a gigantic potential for independent workshops, because the use of dry dual clutches is growing explosively in medium engine sizes up to 250Nm torque:
15 million vehicles within three years – worldwide.

SAAM: Introduction INA GearBOX

The task

Development of an international launch campaign for INA GearBOX – the unique repair solution for car transmissions.

Complete change of strategy: In the past, a partial product range was offered in the transmission sector that consisted exclusively of Schaeffler components. This sub-range only covered a fraction of the necessary components. With INA GearBOX for passenger car transmissions, the aim is now to offer solutions that enable every workshop to repair all transmissions and have the necessary components for even the most difficult repairs in the BOX.

SAAM: Introduction LuK HD 30 Plus

The task

SAAM has developed a clutch friction lining for HCV that lasts 30% longer than any other friction lining available on the market – good, if not absolutely great news for every fleet manager!

Now this creation needed a name and a communicative direction – especially since the new friction lining is also used in a new, innovative high-end product: the LUK TAC (Travel Adjusted Clutch).

SAAM: Introduction of FAG Wheel Pro

The task

FAG Wheel Pro is a repair solution for axle-wise wheel bearing replacement. It appeals to a focus on safety, provides the opportunity for more business by offering the right advice, saves time due to axle-wise replacement and increases customer satisfaction. USP: FAG Wheel Pro is the only axle-wise repair solution on the market – and the double pack (2 x FAG WheelSet) ensures an indirect purchasing advantage – even if only one wheel bearing is (has to be) replaced at a time.

Communication platform.
The focus is once again on the decision-maker – the gatekeeper in the independent workshop! And the message is simple, clear and likeable in its implementation: double the fun.