WE SHAPE
THE FUTURE
OF AUTOMOTIVE
Brand Building
MONTAPLAST: Brand Building
The task
Development and elaboration of a comprehensive brand concept as a foundation for a sustainable definition of the MONTAPLAST brand (Corporate Identity) and as a basis for the future visuals of the company (Corporate Design).
MONTAPLAST is an internationally successful company. The future corporate and brand image pursues clear objectives:
- Clear positioning of the brand internally and externally
- Clear and consistent external presentation of the company
- Increase in employee satisfaction and identity
- Increased attractiveness as an employer
- Last but not least: retention of existing customers and acquisition of new ones!
MONTAPLAST: Brand Building
The implementation
A brand is made by people and since the very beginning, people make MONTAPLAST!
Within the framework of a brand workshop, we analyzed and elaborated on strengths, weaknesses, opportunities and risks across divisions and hierarchies. How does MONTAPLAST see itself and how is MONTAPLAST seen by others? What makes the people who work at and for MONTAPLAST special? What future topics does the company see itself confronted with? And to what extent can MONTAPLAST products offer a solution?
Consistently and step by step we approached the new brand claim with a rational and emotional brand promise, a strong brand character and the resulting brand essence.
MONTAPLAST: Brand Building
Brand character:
- MONTAPLAST is a reliable development partner, supplier and employer.
- MONTAPLAST is competent, experienced and highly specialized in the automotive plastics industry.
- MONTAPLAST is independent, proud and self-confident, in regards to the inner life of the company and the interactions with external parties.
- MONTAPLAST is down-to-earth and firmly rooted in their home base of the Bergisches Land.
- MONTAPLAST is globally positioned with worldwide development and production locations.
MONTAPLAST: Brand Building
Brand essence:
Unique plastic solutions for the automotive industry of today and tomorrow: made by MONTAPLAST – for the world.
Brand claim:
We shape the future of automotive.
Brand Movie:
A brand movie that spans the arc between rational core business and emotional brand world. The focus: the people who work for MONTAPLAST every day. People make MONTAPLAST!
MONTAPLAST: Brand Building
The result
Brand Guideline:
For the internal rollout and as a daily guideline for the professional handling of the MONTAPLAST brand. Focus: Identity and corporate design – from logo evolution to basic elements of design to the implementation of exemplary communication media.
Logo evolution:
MONTAPLAST old logo
MONTAPLAST new logo
MONTAPLAST: Brand Building
Brand web special:
“Show, like and share.” Under this motto, we have developed a web special that presents the core messages of the MONTAPLAST brand and introduces the new brand claim.
