Off to a good start:
Golf on!
Sales campaign for VW Golf models
Volkswagen Automobile Hamburg: VW Golf sales campaign
The task.
Volkswagen Automobile Hamburg started the year with a sales campaign at the beginning of the year and set itself apart from the other companies by focusing only on one model: Golf.
This campaign was aimed at both private and commercial customers and ran until March 31, 2018, using offline and online communication media.
Volkswagen Automobile Hamburg: VW Golf sales campaign
The implementation.
Offline communication:
- Posters, banners, flyers
- Radio spot
- Print advertisements in the Hamburger Abendblatt
- Street promotion with giveaways
Volkswagen Automobile Hamburg: VW Golf sales campaign
The implementation.
Online communication tools:
- Integration of the VAHH website
- E-mail newsletter
- Facebook lead campaigns
- Facebook feed posts
Volkswagen Automobile Hamburg: VW Golf sales campaign
The result.
FB 463 (incl. PMs)
+ GA 52
= 515 Leads
48,54€ cost per Lead
348.092 Views
132.017 users reached
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