Fiat Chrysler Automobiles (FCA)

FCA Motor Village Frankfurt

360° Social Media Management

FCA Motor Village Frankfurt: 360° Social Media Management

SNOOK FOR FCA MOTOR VILLAGE

Let’s start with three impressive numbers:

    • We increased our engagement in 4 weeks: x 82!
    • We increased the post interaction in 4 weeks: x 49!
    • The Page Performance Index has reached the best possible value: consistently 100%!

FCA Motor Village Frankfurt: 360° Social Media Management

THE TASK

FCA Motor Village Frankfurt is a branch of the car manufacturer Fiat Chrysler Automobiles (FCA) in Frankfurt and stands for the car brands Abarth, Alfa Romeo, Fiat, Fiat Professional, and Jeep®. We took over social media management for FCA Motor Village Frankfurt with the focus on Facebook and offer 360° support. This includes the implementation of sales campaigns, as well as competent consulting, adapted to the current market situation. We produce a wide range of content on site according to the wishes of our customers. In this way we can inspire Facebook users and ensure the daily growth of our fan community.

FCA Motor Village Frankfurt: 360° Social Media Management

THE OBJECTIVE

These are the goals of our cooperation:

Sustainable improvement of:

  • Reach
  • Engagement
  • Growth

with the goal of brand awareness, lead generation and sales promotion.

FCA Motor Village Frankfurt: 360° Social Media Management

STRATEGY AND IMPLEMENTATION

On the basis of our content strategy, we develop an editorial plan for a specific period of time, using the images, videos and GIFs created in our comprehensive content production. Plans are usually created weekly, in order to stay up-to-date.

With a regular post frequency of 1 post every 2 to 3 days, we ensure a permanent presence in our fans’ minds. A balanced content mix of vehicle one shots, galleries, vertical videos and carporns, refined with informative or entertaining post texts, ensures a varied and interesting news feed for Facebook users.

FCA Motor Village Frankfurt: 360° Social Media Management

Posts with a good organic start are also advertised with a low media budget in order to get potential fans interested in our Facebook page “Motor Village Frankfurt” and to bring about natural, healthy growth.

Spontaneous posts, such as breaking news from the car dealership, can be posted supplementally at any time. In this way, fans are always kept up to date.

FCA Motor Village Frankfurt: 360° Social Media Management

INSIGHT INTO THE SALES CAMPAIGNS

The vehicle for sale is perfectly presented in an asset from our production with the most important information from the offer. We advertise the deal with a Facebook ad, using a defined target group and an appropriate advertising budget. Interested users can directly sign up for more information the vehicle via the lead form that is integrated into the ad itself.

FCA Motor Village Frankfurt: 360° Social Media Management

Depending on the contact details given, Motor Village Frankfurt will contact the interested parties and advise them individually on the deal. Using these lead ads is an efficient way to support the sale of vehicles and generate additional reach.

Illustration shows video post with sales offer

FCA Motor Village Frankfurt: 360° Social Media Management

CONTENT MIX

Illustrations show picture posts as engagement drivers

FCA Motor Village Frankfurt: 360° Social Media Management

THE RESULT

With only 12 posts per month we generate KPIs that improve from month to month:

  • Reach of up to 704,000 people per month
  • Engagement up to 21 % per month
  • Post interaction up to 28 % per month
  • A weekly organic growth of 2,4
  • A continuous PPI (Page Performance Index) of 100
  • Cost per Lead: € 19,35

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