In the „Green Hell“
Motorsport: Motto development (24h NBR)
BILSTEIN Motorsport: Motto development (24h NBR)
The task
Development of sustainable motto ideas and key visuals for the communicative marketing of the sponsoring commitment to the 24h race at the Nürburgring – one time to the „Green Hell“ and back!
BILSTEIN Motorsport: Motto development (24h NBR)
The task
Objective: Motor sports and motor sports successes are just as much a part of the BILSTEIN brand’s DNA as its pioneering spirit in the development of sustainable shock absorbers and suspension systems. On the road with a winning team on a winning vehicle, our task in 2016 was to write history. And because the boundless commitment of all those involved wanted it to happen, it did: BILSTEIN won the 24h Nürburgring race with Black Falcon. Time to talk about motor sports success. Time for a campaign approach to put all BILSTEIN motorsport heroes of the present and future on a unique pedestal – a tribute to the BILSTEIN brand character: BILSTEINERS are likeable, dynamic, self-confident and in this case particularly strong!
BILSTEIN Motorsport: Motto development (24h NBR)
The implementation
FIRST PLACE! What message could be stronger and clearer to say and underline: where we are is in front? In 2016 BILSTEIN won the 24h of the Nürburgring with Black Falcon in an absolute heartbeat final in the last round.
BILSTEIN Motorsport: Motto development (24h NBR)
The implementation
In 2017, BILSTEIN and Back Falcon came to the ring as last year’s winners and the joint message was clear: CATCH ME IF YOU CAN.
BILSTEIN Motorsport: Motto development (24h NBR)
The implementation
Okay, after 24 hours of Green Hell in 2017 we „only“ reached fifth place. But legends never give up. And so it was said for 2018: Legends strike back!
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