Showdown in the
Aftermarket.
Product launch LuK RepSet 2CT®
SAAM: Introduction LuK RepSet 2CT®
The task
The LuK RepSet 2CT® is new and innovative in the IAM – a repair solution for dry dual clutch transmissions. Changing such a clutch is not (yet) part of the day-to-day business of an independent workshop and requires a lot of explanation – especially in terms of diagnosis and repair.
The product has a gigantic potential for independent workshops, because the use of dry dual clutches is growing explosively in medium engine sizes up to 250Nm torque:
15 million vehicles within three years – worldwide.
SAAM: Introduction LuK RepSet 2CT®
Communication platform
Our motto: the above-average growth in the OE sector has to be ensured for the IAM!
The independent workshops have to deal with the repair. This results in increased demand – a situation that we can meet with a unique product. And finally it comes to: the showdown in the aftermarket!
SAAM: Introduction LuK RepSet 2CT®
Communications mix
The market position is perfect: the product is unique in IAM, the potential is gigantic – we are technology leaders, innovation drivers and the ultimate problem solver!
- Display
- Salesfolder (Target group: Retail market)
- Target Group: Workshop
- Argumentation flyer
- Counter displays
- Web banner
- Poster in the cinema look
- Videocard
- Cinema Mailing
Schreiben Sie uns eine Nachricht:
