Schaeffler Automotive Aftermarket

Showdown in the

Product launch LuK RepSet 2CT®

SAAM: Introduction LuK RepSet 2CT®

The task

The LuK RepSet 2CT® is new and innovative in the IAM – a repair solution for dry dual clutch transmissions. Changing such a clutch is not (yet) part of the day-to-day business of an independent workshop and requires a lot of explanation – especially in terms of diagnosis and repair.

The product has a gigantic potential for independent workshops, because the use of dry dual clutches is growing explosively in medium engine sizes up to 250Nm torque:
15 million vehicles within three years – worldwide.

SAAM: Introduction LuK RepSet 2CT®

Communication platform

Our motto: the above-average growth in the OE sector has to be ensured for the IAM!

The independent workshops have to deal with the repair. This results in increased demand – a situation that we can meet with a unique product. And finally it comes to: the showdown in the aftermarket!

SAAM: Introduction LuK RepSet 2CT®

Communications mix

The market position is perfect: the product is unique in IAM, the potential is gigantic – we are technology leaders, innovation drivers and the ultimate problem solver!

  • Display
  • Salesfolder (Target group: Retail market)
  • Target Group: Workshop
  • Argumentation flyer
  • Counter displays
  • Web banner
  • Poster in the cinema look
  • Videocard
  • Cinema Mailing

Um ein optimales Nutzererlebnis auch auf Ihrem Smartphone oder Tablet zu gewährleisten, drehen Sie Ihr Gerät bitte ins Hochformat.